Just show up!

Breathe. You don’t have to navigate this by yourself. Just show up. I'll hold the space while you power up in your own way!

I help women who feel stuck, undervalued, or unsure of their next step get clear on what they want, rebuild their confidence, and move their careers forward — with structure, support, and a safe space to grow.

You gain clarity, simplify the choices, and build the confidence to act, while I guide, support, and create the structure you need to move forward.

Together, we work toward fair compensation, real respect, and meaningful opportunities for your career.

Text me your problem

0760 137 488 or [email protected]

You get a free 15 minutes call to discuss how is best to approach your problem

You pay for the individual sessions or group program

We start working together and you see progress from the first hour together

WHAT I HELP YOU ACHIEVE

• Clarity about who you are and what you want next, using science-based assessments and 1to1 or group coaching
• Confidence to speak about your value and skills without shrinking, in interviews, speeches and beyond
• Negotiation prep-up for fair pay and better roles, using fresh market data and trends insights
• Courage to take decisions that fit your life (not others’ expectations), short and long-term
• A career strategy you can actually use, and I can support you to make it happen with 1to1 sessions
• A sense of agency over your professional identity again, so you can continue even without me

See how it works

HOW WE WORK TOGETHER

1. Get Clear - Map out your strengths in a 4-week group program
We uncover your strengths, values, patterns, direction, and career identity.
2. Get Confident - Position yourself in 1to1 consulting sessions
You learn how to talk about your work, ask for what you deserve, and make aligned decisions.
3. Get Strategic - Taylored 1to1 coaching sessions
We map roles, industries, salary ranges, opportunities, and a realistic next step.
4. Become Visible - Get yourself visible to employers you want
Optional add-on: CV, LinkedIn, networking, communication ("done with you" or "done for you")
5. Grow Sustainably - 90-day Sprint in a group program or slow and steady transitioning in 1to1 sessions
You learn how to experiment, adjust fast, and keep moving and learning future-ready skills without burning out.

Schedule a 15 minutes free call

WHO I WORK WITH

Perfect for you if…

You’re a woman who:
• feels stuck, underpaid, or overlooked
• wants clarity but is too tired to do it alone
• needs to choose a direction without sabotaging herself
• is returning after maternity leave and feels like a different person
• is mid-career and wants a change
• is burned-out and wants a gentler, smarter path forward
• wants to negotiate better roles or salaries but doesn’t know how

Yes, this is me

How women like you, moved forward

Mom returning to work

Meet A.M.
Before: She felt lost between roles, mother, professional, woman, and didn’t recognize herself in her old career anymore.
During: We clarified her values, identified her new strengths post-maternity, and rebuilt a direction that fit her real life, not her past identity.
After: She returned to work with confidence, negotiated flexibility, and stepped into a role that finally aligned with who she’s becoming.

Mid-Career woman

Meet R.S.
Before: She was stuck for years, underpaid, overlooked, and scared to make a wrong move.
During: We mapped her career story, rebuilt her confidence, and created a strategy to reposition her experience for better roles.
After: She moved into a higher-paying job, earned a seat at the table, and finally feels recognized for her value.

Burned out professional

Meet L.C.
Before: She was exhausted, anxious, and one step away from quitting without a plan.
During: We slowed down, clarified what drained her, rebuilt boundaries, and shaped a sustainable next step.
After: She transitioned into a healthier role, set clear limits, and feels in control — not overwhelmed.

OFFERS ECOSYSTEM

Individual

• 1:1 Career Strategy Session(s) - For women who need clarity fast, direction, and a plan, in full privacy.
• 3-in-1 Career Combo Package - Session + video resources + WhatsApp support - For women who want a structured plan to apply by themselves.

Group

• Cariera cu Miez (RO) / Career Mastery (EN) - your future-proofed career monthly subscription
• Cariera cu SPF - 30 days fast-track to a better-fit job, fair pay and more opportunities
• 60 Day Sprint & Support - to transition smoothly

Products

• CV & LinkedIn Done For You - Your experience, translated into a compelling professional identity.
• Interview guide and simulation session
• Career bites and snacks ebook

Collabs

• The Modern Career Coach - ICF CCE program for coaches who want to specialize in career coaching, together with Diversity for Performance.
• Cariera după CICatrici - For women-moms who grow better together, not alone, with Ioana Merz.
• Burnout & Wellbeing - 2026 launch

See what is available now, or ask me to join a waitlist.

In shop now

I'M ARMINA SIRBU

A Work Identity Strategist, Career Development Coach, Learning Expert, and ICF PCC certified coach.
• 3165 clients and counting • 8 years in career coaching • 20 years in HR & talent development
• 10k hours of delivered trainings • exCorporate & politics aware • Trauma informed
• Hybrid team management experience • AI fluent • Mother • exBPO Business owner • exProject Manager & IT Business Analyst

92% of my clients found a better-fit job in 2025!

More about me